Most of us are familiar with Albert Einstein’s definition of insanity: doing the same thing over and over again and expecting different results. However, you wouldn’t know it from our 60 billion (and counting) diet industry. Women try diet after diet after diet, somehow hoping that this one will be the one that works. . . and lasts.
It’s hard to go a few weeks (or minutes, if we happen to have just celebrated a new year) without seeing or hearing commercials from our nation’s power players, often pitched by celebrities who have signed multi-million dollar endorsement deals to show how this plan has worked for them. Does anyone not know what Jessica Simpson has been up to lately?
How many diet plans can you name off the top of your head? Can you name more diets or Supreme Court justices? (no cheating on either!)
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