Eating Disorder Awareness

The National Eating Disorders Association (NEDA) has launched a powerful and provocative new advertising campaign that forces readers to see eating disorders from a unique perspective … Through the eyes of someone suffering with the disease.

As part of the extensive print, online, viral and out-of-home campaign, some of the images/ headlines include:

  • • A belt with a nearly microscopic diameter asking How did it go from losing weight to losing hope?
  • • A monstrous strawberry skewered on a fork with The Monster Isn’t Under the Bed. It’s in the Fridge.
  • • A toilet seat cover as a place setting with What’ll We Lose on This Diet? Lots of People Every Year.
  • • A scale with a lone bean with It Weighs Almost Nothing. Just like the Girl Who’s Having it for Lunch.

Other headlines:


  • • For Many Young Girls, There’s Something Even More Repulsive Than Boys
  • • You Know How Much Time Your Daughter’s on the Computer. But What About the Bathroom Scale?
  • • An Image Problem Can Kill a Politician and, as it Turns Out, a Little Girl



In 1965, the average fashion model weighed just eight percent less than the average American woman while the average fashion model today is 5’11” and weighs 117 pounds, which makes her thinner than 98 percent of women. Three-quarters of the female characters in TV situation comedies are underweight. Yet the average woman stands 5’4”, weighs 140 pounds and wears between a size 12-16. We know that continued exposure to unrealistic images is linked to depression, loss of self-esteem and the development of unhealthy eating habits in women and girls. Genetics may load the gun, but society pulls the trigger.

Eating Disorder Self Test. Take the EAT-26 self test to see if you might have eating disorder symptoms that might require professional evaluation. All answers are confidential.

Find a Treatment Facility Near You

Click on a state below to find eating disorder treatment options that could be right for you.

The information provided on is designed to support, not replace, the relationship that exists between a patient/site visitor and his/her health professional. This information is solely for informational and educational purposes and we encourage all visitors to see a licensed physician if they believe that they have an eating disorder. The publication of this information does not constitute the practice of medicine, and this information does not replace the advice of your physician or other health care provider. Neither the owners or employees of nor the author(s) of site content take responsibility for any possible consequences from any treatment, procedure, exercise, dietary modification, action or application of medication which results from reading this site. Always speak with your primary health care provider before engaging in any form of self treatment. Please see our Legal Statement for further information.

Copyright © 2008-2017
Company Information

© 2017 All rights reserved. Use of this site constitutes acceptance of's terms of service and privacy policy. The material on this site is for informational purposes only, and is not a substitute for medical advice, diagnosis or treatment provided by a qualified health care provider.